Editorial Policy
We publish content about AI, SEO, and healthcare marketing. Because these topics influence business decisions—and sometimes health decisions—we hold ourselves to a higher standard: clarity, accuracy, and ethical guidance over hype.
1) Our mission
Our goal is to help healthcare practices understand what is changing in search, advertising, and patient acquisition—especially as AI systems become the default interface for discovery.
We aim to publish frameworks that are:
- Actionable: clear next steps and checklists
- Ethical: sustainable strategies that respect patients
- Measurable: tied to outcomes like booked appointments—not vanity metrics
2) Accuracy, sourcing & updates
Search and AI products change quickly. We maintain accuracy by combining first-hand operational experience with documented sources.
- Primary sources first: official platform documentation (Google, Meta), policy updates, and product announcements.
- Healthcare-aware guidance: we avoid publishing anything that could be interpreted as medical advice.
- Stat claims: when we cite percentages or trend data, we aim to include a source link or label it as an estimate/benchmark.
We review and update important articles when a major change occurs (new AI Overview behavior, policy shifts, local ranking factors, etc.). When we update an article, we may revise examples, recommendations, and checklists. Major pages may include an update note or change log.
Note: When a tactic is experimental or unproven, we label it as such. We avoid presenting guesses as facts.
3) E‑E‑A‑T, transparency, and citations
Healthcare marketing sits close to regulated industries. We prioritize content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E‑E‑A‑T).
- Experience: operational lessons and repeatable processes from real-world marketing execution.
- Expertise: content is written and/or reviewed by practitioners focused on healthcare growth.
- Authoritativeness: we build topical hubs (GEO/AEO, AI Overviews, Local SEO) and interlink them for clarity.
- Trust: we disclose updates, avoid unsupported claims, and provide citations where possible.
On articles, you’ll see modules like “Services That Help” and “Sources & Updated” to make context, intent, and accountability explicit.
4) AI use & human review
We may use AI tools to help outline, summarize, or improve readability. But we treat AI as an assistant—not an authority.
- AI can assist with drafting, outlining, formatting, and readability improvements.
- Human review is required before publication for accuracy, tone, and ethical guidance.
- We do not publish AI-generated medical advice and we avoid diagnosing, treating, or recommending clinical decisions.
5) Conflicts of interest
Conscious Health Connections sells marketing services. Some content may mention tools, platforms, and vendors. When we recommend an approach, it is because it supports patient acquisition outcomes and compliance—not because a vendor paid for placement.
6) Corrections & feedback
If you believe something is inaccurate, misleading, or out of date, please contact us. We review correction requests and update content where appropriate.
- Corrections window: we aim to respond within 3–5 business days.
- Updates: important revisions may include an update note on the page.
- Contact: use the contact form or email jeff.igoe@chealthconnections.com.
Questions or topic requests?
If you have feedback, want a correction, or have a topic request (GEO/AEO, AI Overviews, local SEO, E‑E‑A‑T), contact us and we’ll respond.