Turn Scrollers into
Booked Patients
Facebook and Instagram aren't just social networks — they're the largest patient discovery engines in healthcare. We deploy professional-grade video content and full-funnel strategies that build trust, create desire, and drive high-quality appointments.
Full-Funnel Facebook & Instagram
Advertising That Converts
Meta advertising for medical practices requires a fundamentally different approach than e-commerce or B2B. Patients are emotional buyers. We build campaigns that meet them where they are and guide them to your door.
Professional Video Content
We produce and deploy high-quality video ads — patient testimonials, provider introductions, procedure explainers, and before/after storytelling — that build trust and dramatically outperform static image ads.
Full-Funnel Strategy
We build awareness with broad video campaigns, nurture with retargeting sequences, and convert with direct response offers — a complete three-stage funnel that maximizes every dollar spent.
Precision Audience Targeting
We leverage Meta's powerful audience tools — lookalike audiences, custom audiences from your patient list, interest targeting, and behavioral signals — to reach people most likely to become high-value patients.
Retargeting Sequences
Most patients don't convert on the first ad. We build sophisticated retargeting sequences that follow interested prospects across Facebook, Instagram, and the wider Meta network until they're ready to book.
Social Proof Integration
We strategically deploy patient reviews, testimonials, and case studies as paid social content — turning your happiest patients into your most powerful marketing asset.
Advanced Analytics
Track the full patient journey from first impression to booked appointment. Our reporting goes beyond Meta's native analytics to show you true cost-per-acquisition and return on ad spend.
How We Build Your
Meta Patient Pipeline
Audience Research & Mapping
We profile your ideal patient — demographics, interests, life events, health conditions — and build custom and lookalike audiences that match your best existing patients at scale across Meta's 3 billion user base.
Creative Strategy & Production
We develop a creative brief, script video ads, and either guide your in-house content creation or coordinate production. We test multiple creative angles — educational, testimonial, emotional — to find your winners fast.
Campaign Build & Launch
We structure campaigns with proper campaign objectives, ad set organization, and budget allocation — awareness at the top, consideration in the middle, conversion at the bottom — then launch with full pixel and conversion tracking.
Lead Capture & CRM Integration
Leads from Meta ads feed directly into our call center workflow. Instant follow-up within minutes dramatically increases contact and booking rates — the industry average follow-up time is 47 hours. Ours is under 5 minutes.
Retargeting & Nurture
We build custom retargeting audiences from video viewers, website visitors, and lead form openers — then serve them sequential content that moves them from awareness to decision over days and weeks.
Scale & Optimize
Once we have winning creatives and audiences, we systematically scale budget while maintaining cost-per-lead targets. Weekly creative testing keeps ad fatigue at bay and performance consistently strong.
Video Ads That Stop the
Scroll and Build Trust
On Meta, attention is everything. Static images are increasingly ignored. Professional video content — even 15–30 second clips — creates the emotional connection that convinces a patient to raise their hand and ask about your services.
We guide you through creating powerful video content, or we coordinate production for you. Patient testimonials, provider story videos, and procedure education content consistently outperform every other ad format in healthcare.
- Patient testimonial video strategy and scripting
- Provider authority-building content
- Procedure education and FAQ videos
- Seasonal and promotional campaign creatives
5-Minute Lead Response:
The Game Changer
The most important variable in converting a Meta lead into a booked appointment isn't your ad, your landing page, or your offer. It's speed of follow-up. Research shows conversion rates drop by over 80% if you wait more than 5 minutes to contact a new lead.
Our integrated call center responds to every Meta lead within 5 minutes — every day, including evenings and weekends. This single difference is why our clients see show-up rates 2–3x the industry average.
- Under 5-minute average lead response time
- Live phone, SMS, and email follow-up sequences
- Appointment confirmation and reminder system
- Evening and weekend coverage included
Common Questions About
Meta Advertising
Have more questions? Schedule a free strategy call and we'll show you exactly what's possible in your market.