Case study • Conversion
Lead Handling + Booking Lift (Speed‑to‑Lead)
A doctor‑owned practice was generating leads, but too many went cold. We improved speed‑to‑lead, tightened messaging, and strengthened the conversion pathway so more inquiries became booked appointments.
< 5 minspeed‑to‑lead SLA target
+10–30%book rate lift target
+15–40%inquiries lift range
Baseline
- Leads were arriving, but follow‑up wasn’t fast or consistent.
- Prospects had unanswered questions (cost, timeline, fit) before committing.
- Tracking focused on clicks/leads, not booked appointments.
What we changed
- Implemented a speed‑to‑lead workflow with clear routing and follow‑up sequences.
- Tightened scripting and messaging to qualify and book (not just “respond”).
- Improved the landing‑page conversion path and reduced friction around booking.
- Reporting focused on: inquiries → conversations → booked appointments.
What we measure
- Speed‑to‑lead (median + 90th percentile)
- Conversation rate and booking rate
- Source quality: which channels produce patients who show up
Privacy note: This case study is anonymized. No patient information is used or shared.